This guide will outline all you need to know about planning, implementing, maintaining and iterating a Digital Investor Relations program. We will discuss;
- Learn the critical tools
- How to measure, improve, and expand
- How to plan and systemize your IR program
- Must-read resources
- Plenty, plenty more
So if you want to take your investor relations skills to the next level, or if you simply want to improve your companies current program, the Advanced Guide to Digital Investor Relations is for you.
Let’s get things kicked off.
About Christopher Haugen
Hi, my name is Christopher Haugen and I am the author of this guide.
I have been an investor relations professional for nearly 20 years, a radio show host for the Mining Stock Report program, and began dabbling (initially as a hobby) in online marketing over 15 years ago.
It didn’t take very long to realize that many of the digital marketing skills I was learning in my side gig, were also very helpful for my day job.
So, I made the decision to learn everything that I could about internet marketing, and develop a comprehensive digital strategy that could be systemized for my IR clients.
After many years of studying the trade, conducting experiments and A B tests, I learned a great deal from both my successes and failures. What works, and what just costs money and headaches.
Google and the major social media companies are all moving targets, constantly iterating their algorithm to improve their platforms and maximize their revenues.
And this is what makes digital investor relations so exciting, it is a dynamic environment that is constantly evolving.
It has been this evolution that developed our unique approach and forged a tried & true program that is considered amongst the best in the world.
Even Google considers us experts for ‘digital investor relations‘, a term that we currently ranking either #1 or #2.
In this guide, I will share all that I have learned over the years regarding Digital Investor Relations, and how it can be implemented by any IR firm or publicly-traded company.
Before we get started, I don’t want to waste the time of individuals who are looking for a quick, short-cut for promoting their stock without the proper investment of time and/or effort. Only compliance-driven tactics and strategies.
Tim to get started.
Basics of Digital Investor Relations
Critical Digital Tools
|Chapter 4||Chapter 4||Chapter 5|
Chapter 1: The Essentials of Digital Investor Relations
In this chapter, we will discuss the basic fundamentals of digital investor relations. First will be an overview of traditional investor relations, and how the advent of digital media has changed the profession.
From there, we will talk about the types of digital campaigns and media, that can be used to speak to the investment community.
And we will close out the chapter on important roles that investor relations fulfill in the market, and how digital media and tools cab utilized to drastically improve performance.
Investor Relations Overview